We are

MB-logo

Welcome to Mutant Branding. We apply strategic and creative thinking to corporate and brand identity projects across Southeast Asia, breathing new life into brands that need a zhuzh, a refresh, or total innovation.

↓

We are

MB-logo

Welcome to Mutant Branding. We apply strategic and creative thinking to branding projects across Southeast Asia, breathing new life into brands that need a zhuzh, a refresh, or total innovation.

What We Offer

End-to-end brand strategy

If you need it done, our agency can do it all. Via a phased approach, you get a comprehensive brand review and audit, brand positioning, the creation of your brand story, and the expression of your visuals and brand identity. We cover all the touchpoints between your brand and all your corporate stakeholders to ensure every aspect of your identity and positioning is tailored to your unique needs and goals.

custom-branding

Custom branding needs

Sometimes all you need is a logo, some new brand collaterals, or a little help defining your brand voice or corporate identity. Whatever you require, our agency’s in-house brand experts can shape what you need with a distinctive and creative touch to differentiate you.

End-to-end brand strategy

If you need it done, we can do it all. Via our phased approach, you get a full brand review and audit, brand positioning, the creation of your brand story, and the expression of your visuals and brand identity. We cover all the touchpoints between your brand and all your stakeholders.

Custom branding needs

Sometimes all you need is a logo, some new brand collaterals, or help defining your brand voice. Whatever your needs, our in-house brand experts are on hand to shape what you need with a creative touch.
Tell us what you need

We’d love to know a few things about you in order to come up with the best approach for your brand.
Get in touch via the form below:

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Our Success Stories

StemCord-Horizontal_Book_Mockup_4

StemCord

Healthcare

AI Rudder

AI Rudder

Tech Startup

TB-bottles

Trouble Brewing

Beverage, E-Commerce

Cover_2_2 to 1 Ratio_New

Temple Street

Beverage, E-Commerce

Evolving Brands Across Southeast Asia

As an agency, we operate in one of the most exciting regions in the world – and any corporate brand looking to expand its reach and influence should seek opportunities in Southeast Asia. 

Now more than ever, brands need a compelling, customer-centric brand strategy to navigate challenges and stand out amongst competitors. When it comes to corporate branding, everything is connected – and our agency will help you connect the dots. 

Our deep understanding of the region and network of in-house experts means we can quickly focus on getting to know the essence of your business, evaluate your brand identity, interpret how it really works, and which attitudes and perceptions we’re working to change.

We can ensure your story is being told the way you need it to be.

Here’s how.

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Brand Review

To start, we need a strong and in-depth understanding of your brand identity as it stands. As an outsider looking in, our agency is here to dive deep and uncover the perception of your brand from all stakeholders – your strengths, weaknesses and white spaces.

Deliverables can include:

  • Full kick-off meetings
  • Desktop research
  • Internal & external audits and interviews
  • Communications audit
  • Final brand report with initial insight

Brand Strategy

This is where we define your purpose, values, and corporate positioning and brand personality, using the insights gleaned from the review. Getting this part right is crucial to how you set yourself apart, and helps to define your brand, the strategy, and how it’s communicated.

Deliverables can include:

  • Brand positioning
  • Workshops on messaging and tactical communications by our agency
  • Creation of your brand story & narrative
  • Brand naming (if necessary)

Execution & Expression

All creativity is informed by brand strategy. Our agency’s expert team of in-house designers and brand experts will translate insights into an exciting, competitive and impactful brand identity.

Deliverables can include:

  • Brand logo & collaterals
  • Brand identity guidelines
  • Graphic & digital designs
  • Website framework & collateral

Brand Review

To start, we need a strong and in-depth understanding of your brand. We’re here to dive in and uncover the perception of your brand from all stakeholders – your strengths, weaknesses and white spaces.

Deliverables can include:

Full kick-off meetings

desktop-research-2

Desktop research

Internal & external audits and interviews

Communications audit

Final brand report with initial insights

Brand Strategy

This is where we define your purpose, values, brand positioning and personality, using the insights gleaned from the review. Getting this part right is crucial to how you set yourself apart, and helps to define your brand, the strategy forward, and how it’s communicated.

Deliverables can include:

Brand positioning

Workshops on messaging and tactical communications

Creation of your brand story & narrative

Brand naming (if necessary)

Execution & Expression

All creativity is informed by brand strategy. Our expert team of in-house designers and brand creationists will translate our insights into an exciting, competitive and impactful brand identity.

Deliverables can include:

Brand logo & collaterals

Brand identity guidelines

Graphic & digital designs

Website framework & collateral

Evolving Brands Across Southeast Asia

As an agency, we operate in one of the most exciting regions in the world – and any corporate brand looking to expand its reach and influence should seek opportunities in Southeast Asia. 

Now more than ever, brands need a compelling, customer-centric brand strategy to navigate challenges and stand out amongst competitors. When it comes to corporate branding, everything is connected – and our agency will help you connect the dots. 

Our deep understanding of the region and network of in-house experts means we can quickly focus on getting to know the essence of your business, evaluate your brand identity, interpret how it really works, and which attitudes and perceptions we’re working to change.

We can ensure your story is being told the way you need it to be..

Here’s how.

Brand Review

To start, we need a strong and in-depth understanding of your brand identity as it stands. As an outsider looking in, our agency is here to dive deep and uncover the perception of your brand from all stakeholders – your strengths, weaknesses and white spaces.

Deliverables can include:

  • Full kick-off meetings
  • Desktop research
  • Internal & external audits and interviews
  • Communications audit
  • Final brand report with initial insight

Brand Strategy

This is where we define your purpose, values, and corporate positioning and brand personality, using the insights gleaned from the review. Getting this part right is crucial to how you set yourself apart, and helps to define your brand, the strategy, and how it’s communicated.

Deliverables can include:

  • Brand positioning
  • Workshops on messaging and tactical communications by our agency
  • Creation of your brand identity, story & narrative
  • Brand naming (if necessary)

Execution & Expression

All creativity is informed by brand strategy. Our agency’s expert team of in-house designers and brand experts will translate insights into an exciting, competitive and impactful brand identity.

Deliverables can include:

  • Brand logo & collaterals
  • Brand identity guidelines
  • Graphic & digital designs
  • Website framework & collateral

Brand Review

To start, we need a strong and in-depth understanding of your brand. We’re here to dive in and uncover the perception of your brand from all stakeholders – your strengths, weaknesses and white spaces.

Deliverables can include:

Full kick-off meetings

desktop-research-2

Desktop research

Internal & external audits and interviews

Communications audit

Final brand report with initial insights

Brand Strategy

This is where we define your purpose, values, brand positioning and personality, using the insights gleaned from the review. Getting this part right is crucial to how you set yourself apart, and helps to define your brand, the strategy forward, and how it’s communicated.

Deliverables can include:

Brand positioning

Workshops on messaging and tactical communications

Creation of your brand story & narrative

Brand naming (if necessary)

Execution & Expression

All creativity is informed by brand strategy. Our expert team of in-house designers and brand creationists will translate our insights into an exciting, competitive and impactful brand identity.

Deliverables can include:

Brand logo & collaterals

Brand identity guidelines

Graphic & digital designs

Website framework & collateral

Frequently Asked Questions about Corporate and Brand Identity

Your brand identity is the collection of various elements that make up the image and perception of your business, and its products or services. From visuals such as the company’s name and logo, colour palette and typography, to the emotions or actions it may prompt from audiences through its messaging and values, brand identity is the unique personality of your business and what it promises to achieve for its customers.
A consistent corporate brand identity is crucial to ensure any organisation presents a unified and reliable image to its audiences. It also allows the company to establish brand recognition amongst its competitors in the same industry. A strong corporate identity not only conveys the company’s values and mission but also helps facilitate trust for its customers.
A brand identity agency can create a cohesive brand strategy and effective visual representation of your business to ensure your target customers are perceiving the company and its products and services the right way. An experienced agency can help businesses to better understand their audiences, enabling the creation of a solid brand identity and corporate messaging that resonates with key audiences.

Check Out All Of Our Success Stories

See all case studies >>

Contact Us

Have a question or just want to know more?

Singapore

69 Circular Road, #03-01 Singapore 049423
[email protected]

Thailand

999/9, The Offices at Central World,
G Floor, Unit No. C03 & C04, Rama I Road,
Pathumwan, Bangkok 10330 Thailand
[email protected]

Malaysia

A-15-5 & A-15-6, Level 15, Tower A, Menara UOA Bangsar,
No. 5, Jalan Bangsar Utama 1, 59000 Kuala Lumpur
[email protected]

Indonesia

28/F Talavera Office Park,
Jl. TB. Simatupang Kav. 22 –26,
Jakarta 12430, Indonesia
[email protected]